Keisha Douglas-Moore, LPN
Widely recognized as “The ALF Coach”
Keisha Douglas-Moore, LPN, affectionately known as **“The ALF Coach,”** has been a prominent leader in the Assisted Living field for over 14 years. As the owner and operator of multiple successful Assisted Living facilities across Florida, Keisha has built a reputation for excellence in caring for the elderly community.
Since 2011, she has passionately coached and mentored individuals on how to start their own residential Assisted Living businesses. Now, she’s expanding her expertise to offer **personalized consulting services** and soon-to-be-launched **training programs**.
The ALF Coach is dedicated to **fostering the growth of others** and creating a **positive impact** in the Assisted Living industry. Keisha leverages her extensive experience to provide valuable resources that will help you strengthen your leadership skills and deepen your industry knowledge.
As the lead educator of her program, Keisha will walk you through the **exact strategies** she currently uses in her own facilities. She shares real-world examples and personal stories from her 14+ years of experience to provide a practical, relatable learning experience.
When you attend her seminar, you’ll gain **crucial insights** into becoming a successful Assisted Living owner and manager. The intensive course covers essential topics such as:
– Industry research
– Renting vs. owning
– Resident intake forms
– The application process
– And much more!
**Considering building a new facility?**
The ALF Coach has in-depth experience with both **ground-up construction** and **interior renovation** of existing buildings to meet ALF compliance requirements for obtaining a Certificate of Occupancy. Every Assisted Living facility she owns was either built from the ground up or carefully remodeled to meet ALF standards—with a full team of experts ready to support you every step of the way.
Mission Statement
At The ALF COACH, our mission is to empower individuals with the knowledge, confidence, and tools they need to thrive in the Assisted Living industry. More than just an educational platform, ALF COACH is a vibrant community where aspiring entrepreneurs and caregivers come to gain real-world insights, grow their skills, and connect with like-minded leaders committed to excellence.
We believe that everyone deserves to live a life of purpose—and that includes those who care for others. As The ALF COACH, my goal is to provide a supportive, hands-on program that offers not only practical guidance but also personal mentorship. We equip our students with a comprehensive skill set and the mindset to succeed—not just as business owners, but as changemakers in the field.
Our vision is to cultivate a new generation of leaders in assisted living—individuals who are not only prepared to run successful facilities but who are also deeply passionate about making a lasting impact. With education as our foundation, ALF COACH is dedicated to turning aspirations into action, creating meaningful change in communities, and leaving a legacy of care, leadership, and integrity.